Titles and Meta descriptions on page are two key Elements of on-page SEO. The page title (otherwise known as the title tag) defines the headline of a webpage and, as is commonly seen in search engine results, showed above all clickable headlines. It needs to be short yet filled with primary keywords and it should represent the content accurately.
Meta descriptions will not directly help your rankings related to SEO, but it is a short summary of the text displayed beneath the title in search engine results. They give context and entice the user to follow through and visit the page. Both of these drive better search visibility and click-through rate which is a very important aspect of Best SEO strategies.
- Title Tag: The Title tag is one of the most critical on-page factors. Your title should be engaging, under 60 character and include your primary keyword.
- Description tag: A short description that shows up in SERPs. A beautiful and well written Meta description is not something that affect your ranking but instead increase a potential layouts with higher CTR.
Internal Linking
Links that happen between pages on your site are called internal links. This will help search engines know the structure of your site and it can pass redundant rank power through all over your site.
- Don’t just: Add Descriptive Anchor Text: Guide search engines on what the linked to page is about by using descriptive anchor text.
- Internal Linking to Related Pages: Make sure you are linking your internal links to the right pages, which offers value for the readers.
Off-Page SEO Strategies
Off-page SEO, on the other hand, refers to what you do outside your site to rise in the search engine results pages (SERPs).
Backlinks
Building quality back-links from reputed websites is one of the most important off-page SEO factors. In the eyes of search engines, backlinks are like votes of confidence.
Write for other sites: Only when those other sites are high-authority. Guest blogging is a perfectly legitimate way to build backlinks in 2019.
Broken Link Building: Discover broken links on other web pages and propose some of your content in return.
Use Social Media Sharing: Post your content on all social media platforms to promote it and help earn backlinks.
Social Signals
Now, social media does not directly help you rank on SEO (that is a myth that has been debunked), but having a strong presence and lots of traffic from social media can lead to more links which in turn can indirectly boost your SEO.
Followers and interaction engage: Demonstrate that you are there to respond to comments or engage with your followers on social sites like twitter, facebook or LinkedIn!
Post Optimized Content on Social Use your SEO optimized content to share across social platforms. Read more to know more about social signals in SEO.
Local SEO
Local SEO is key to attracting local traffic for businesses that have a brick-and-mortar location.
Google My Business: Make sure your business is listed on Google My Business and give it proper phone information, hours of operation, as well as photos.
Use Local Keywords: Focus on local keywords like “Melbourne plumber” or “best pizza in Brooklyn.”
In and of itself, social media does little to influence SEO rankings. Use them to boost referral traffic to your website increase brand exposure content discovery social media and how it can bolster your SEO. Click here to boost your online presence by hiring a good SEO company.